You and your team haven’t slept for weeks. You’ve worked so hard to develop and polish your app till it shines. Here it is – crisp and clean, ready to be uploaded to AppStore or PlayMarket.  Is it time for you to relax and enjoy the...

SaaS pricing strategies As a SaaS startup team, you’ll have to choose a pricing model for your product at some point. This decision is crucial as it shapes the future of your brand, your marketing and your business. When we started our pricing...

Building a Twitter followers community isn’t easy Do you know that feeling when you are looking at zero followers on your corporate Twitter account and have no idea what to start with? You might feel discouraged. To tell the truth, I felt the...

How did you come up with an idea for your startup? Did it hit you like a ton of bricks during a sleepless night? I bet you got so excited that you had to instantly go online and explore the competition. Did it all start with you being a customer of...

Once you’ve joined a startup company or launched one of your own, you will continuously run up against thousands of issues that require your decision. “How do we fund our startup?” “Do we hire a freelancer or develop our landing page in-house?”...